Electronic shelf label is an electronic device with information sending function. It is mainly used to display commodity information. The main application places are supermarkets, convenience stores and other retail places.
Each electronic shelf label is a wireless data receiver. They all have their own unique ID to distinguish themselves. They are connected to the base station by wired or wireless, and the base station is connected to the computer server of the mall, so that the information change of the price tag can be controlled on the server side.
When the traditional paper price tag needs to change the price, it needs to use the printer to print the price tag one by one, and then manually rearrange the price tag one by one. The electronic shelf label only needs to control the price change sending on the server.
The price change speed of electronic shelf label is much faster than manual replacement. It can complete the price change in a very short time with low error rate. It not only improves the store image, but also greatly reduces the labor cost and management cost.
Electronic shelf label not only enhances the interaction between retailers and customers, improves the business execution process of employees, improves work efficiency, but also optimizes the sales and promotion channels.
Post time: Mar-31-2022