Kwimeko yeRetail ekhawulezileyo yokuthengisa ngokukhawuleza, amashishini ahlala efuna izixhobo ukuze ahlale agule kwaye ajolise kubathengi.Iilebheli ze-ESL ye-elektroniki, imiqondiso yedijithali ethatha indawo yephepha le-thessi yephepha lemveli, libe lilitye lezicwangciso zanamhlanje. Njengabathengisi beza kutshona abaThengi bavela kuLindelo loThengi lwabaThengi kunye noxinzelelo lokukhuphisana, iilebheli zeSoll ze-elektroniki zibonelela ngomxube wokusebenza kakuhle, ukuchaneka, kunye nezinto ezintsha. Nantsi indlela ekuphinde ngayo ukutshabalalisa amaxabiso.
1. Uhlaziyo lwamaxabiso ngokukhawuleza Gcina abathengisi
Zihambile iintsuku zabasebenzi ukuba zitshintshe iithegi zamaphepha ngexesha lokuthengisa okanye uhlengahlengiso lwamaxabiso.I-digital ye-jibital ilebheliivumela abathengisi ukuba bahlaziye amaxabiso kuzo zonke iivenkile okanye iindidi zemveliso ngexesha lokwenyani kwisoftware ephakathi. Khawufane ucinge ngevenkile ethengisa ukutya kwi-Slash kwizinto zexesha elithile ngenxa yotshintsho lwemozulu ngequbuliso - i-digital ye-jibili yeshelf ye-digital yenza ukuba le nto icofayo. Olu gadalali lunceda amashishini aphendule kwintengiso, ukuthuthukisa iqhubela phambili, okanye uluhlu lweempahla ngaphandle kokulibazisa.
I-2. Amaxabiso e-Dynamic yenze inzame
Amaxabiso e-Dynamic, ukhenkeniselwe kwi-E-Commerce, ngoku sisiyolo se-Brick-ne-rotingInkqubo yexabiso le-elektroniki. Abathengisi banokuhlengahlengisa amaxabiso ngokusekwe kwidatha yexesha lokwenyani njenge-spikes, amanqanaba oovimba, okanye ixesha lemini.
Umzekelo:
Ivenkile yokulula iphakamisa amaxabiso e-snack ngexesha lokuhamba ngeenyawo isidlo sasemini.
Izaphulelo zengubo yempahla yokunxiba ezenziwe ngobusika ngaphambi kokuba zicwangciswe ngenxa yemozulu efudumeleyo.
Ukudibanisa inkqubo yexabiso le-elektroniki kunye nee-AI izixhobo zenza ukuba amaxabiso aqikelelweyo, apho i-algorithms ihlalutya iindlela zokuncoma amaxabiso afanelekileyo, ukwandiswa kwe-madgins ngaphandle kokungenelela okwenziwe.
3. Ukuphelisa iimpazamo zexabiso lexabiso
Amaxabiso eshelm eguqukayo kunye namaxabiso aphesheya angaphezulu kokungabinamsebenzi-bathengisa abathengi.Ilebhile yexabiso le-elektronikiI-Synccs ingenamthungo ngenkqubo yentengiso (i-POS), iqinisekisa ukungqinelana phakathi kwabo abathengi ababonayo kunye nento abayihlawulayo. Isifundo se-Interlight yeTektari ifumene ukuba iivenkile zisebenzisa ileyili yamaxabiso e-elektroniki zincitshiswe amaxabiso ngamaxabiso ngama-73% kwisithuba seenyanga ezintandathu. Ngokuhlaziywa kohlaziyo, abathengisi baphepha iimpazamo zabantu, njengokugcina ukuphakanyiswa okuphelelwe lixesha okanye iimveliso ezilahlekisayo.
4. Ukuphakamisa amava okuthenga
Abathengi banamhlanje bafuna ukucaciswa kunye nokulula.Ilebhile yexabiso le-elektronikiUkuphucula ukungafihli ngokubonisa amaxabiso athembekileyo, amathuba okuphucula, okanye iinkcukacha zemveliso (umz, i-allergens, i-FOSE) ngeekhowudi ze-QR ze-QR. Ngexesha lokuthengisa olumnyama lwangoLwesihlanu, iilebheli zexabiso ledijithali eliqhelekileyo linokuqaqambisa izaphulelo ngakumbi kuneethegi eziqingqiweyo, ukunciphisa ukudideka kwabathengi. Ukongeza, ilebhile yexabiso le-elektroniki iqinisekisa amaxabiso eVenkile ahambelana noluhlu lwe-intanethi, olubalulekileyo kubathengisi abanikezela ngeenkonzo zokucofa-kunye nokuqokelela iinkonzo.
5. Ukusika iindleko zokusebenza ngokuhamba kwexesha
NgelixaI-e-inki yexabiso lexabisoifuna utyalomali lwe-upfrone, bahambisa imali eninzi. Iileyibheli zephepha azikho ukushicilelwa ngokukhululekileyo, ezenziwa ngokusebenza kunye nokulahla inkunkuma. I-Supermarket ephakathi ephakathi kuthiwa ichitha i-12,000 yeedola ngonyaka kwileyibhile. I-e-inki yexabiso le-inki yedijithali isusa le ndleko iphindaphindiweyo ngelixa abasebenzi bakhulula kwinkonzo yabathengi okanye ekubambeni kwakhona. Iminyaka engaphezulu, i-ROI iyabonakala, ingakumbi kwimixokelelwane yamakhulu endawo.
6. Iinkcukacha zedatha ziqhuba izigqibo zobuchule
Ngaphaya kwamaxabiso,Umboniso we-shellic yamaxabiso e-elektronikiivelisa idatha esenzayo. Abathengisi banokulandelela ukuba iinguqu zamaxabiso zichaphazela njani intengiso yentengiso okanye i-velon velonions i-resonate. Umzekelo, i-chain yekhemesti isebenzisa isheramu ye-elektroniki ye-elektroniki iqaphela ukuba ukuthoba iivithamini nge-10% ngexesha lexesha lokuqhekeka nge-22%. Ezi ntsingiselo zitya kwisicwangciso se-inventri, iindlela zokuthengisa, kunye nothethathethwano lwabathengisi, ukudala ingxoxo yokuphendula yokuphucula okuqhubekayo.
Ikamva lokubonisa i-elektroniki
Ixabiso le-elektronikiNgaba azisezixhobo ze-niche-zibalulekile kubathengisi bejolise ekuphuculeni ixesha eliqhutywa yidatha. Abathengisi abazamkelayo kwilebhile yexabiso le-elektroniki ayisebenzi nje- babuphindezelwe kwixesha elizayo. Ngokutshintsha ileyibhile yephepha elikhutshiweyo kunye ne-Agile, i-Eco-Eleclocy Electrone Snow, amashishini anciphisa iindleko, anyanzelise ukuchaneka amava angenamthungo. Njengoko i-Technology ivele, ezi xabiso ze-elektroniki Iilebheli zeelebheli ziya kuqhubeka nokususa ikamva le-retail.
Ixesha lasemva: ngoFebruwari-27-2025